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Transformational and Health Coaching

with Simon Frese

About myself

My first experience with the benefits of coaching came after experiencing a near burnout after years of living a fast-paced social life and career while working in TV production at the BBC. A good friend recommended working with a Life Coach to find a better balance. 


That first session with my life coach was memorable and initiated a total transformation ending in a place I had not even imagined was possible.  I came to the realization that a balanced, healthy lifestyle needed to be one full of inspiration. For me, that meant thinking creatively and discovering new passions for art, charity work, music, and yoga. This and other personal discoveries that followed helped me improve my confidence, repair family ties, and re-evaluate existing relationships. 


Coaching also supported me while I transitioned into a more fulfilling career. After leaving television, I became an agent for fashion photographers and later a casting agent for Select, one of the world's biggest talent agencies. Select has launched the careers of Sienna Miller, Jamie Dornan, and Stella Tennant amongst many others. I really enjoyed the nurturing and coaching aspect of being an agent, paired with a new-found passion for exercise and nutrition and as a result decided to retrain as a Transformational and Health Coach. 


I have lived in Sydney, Barcelona and Berlin, but ultimately call London home. I love traveling, interior design, electronic music, meditation, and cycling. I am also passionate about charity work and currently volunteer for St. Giles Trust, a charity supporting troubled and underprivileged young people in the UK. 


About Coaching

Are you currently reevaluating your life or feeling stuck? Are you asking yourself if you have made the most out of your life? Does the current situation not match with the vision you had for your life?  


Transformational Coaching is a powerful process where through a series of conversations and reflections I will help you gain clarity and a new perspective on your life. Together we will explore available options, raise self-awareness and actively work on tangible changes.  

Drawing from over 15 years' experience of working with successful creatives and talents I will help you get results. I will nudge, encourage, challenge and support you in every step of the journey.  I really want my clients to discover their potential and create the life they have always envisioned.


More importantly Amaze Create goes beyond coaching, by giving you tools to support your transformation. I am passionate about meditation, positive psychology and nutrition. Therefor I offer clients a mind and body approach which explores lifestyle changes, incl. diet and exercise or holistic practice such as meditation, visualisation and intention setting. Some tools and techniques might stick, others might not resonate, all are optional. 

My priority is and will remain to provide a space where a client feels safe and cared for without judgement. I still have vivid memories of my first session and the empathy, curiosity and genuine interest my coach demonstrated, and I strive to replicate this for my clients. 


Sometimes what’s needed is less a dramatic change but just some subtle adjustments.

  • Health, Nutrition and Fitness

  • Motivation

  • Work & Career 

  • Building confidence

  • Relationships 

  • Alcohol and Substance Dependencies

  • Meditation & Mindfulness


Create a different reality

Corona Support

These are strange and challenging times as life as we know it might never be the same again.


However this situation offers incredible opportunities: to take stock of where we are in life. This might be the time to finally re-evaluate your current work, put into action some business or creative ideas you always had in mind or learn a new skill.


I will assist you to utilize your time and headspace, reduce anxiety and stress so that rather than feeling this is all happening to you, you can gain back some control over your life.

Reconsider how you live, how you look after yourself by embracing a new way of thinking.